
Hire A Car In Gangwon-do, South Korea With Competitive Prices And Clear Advice
Compare great-value options and use this practical UK-focused guide to pick the best pick-up point, avoid common fees, choose the right insurance, and drive Gangwon-do’s mountains and coast with confidence.
Best Rental Cars to Explore Gangwon-Do's Scenic Roads
Hand-picked car hire picks for mountains, coast and ski resorts across Gangwon-Do, with more popular choices available to view below.
Winter
SUV

5
3
AutoGangwon-Do receives heavy snowfall from December to February, and an SUV with four-wheel drive makes light work of icy mountain passes near Seoraksan and the highland ski resorts. The elevated ride height helps when roads are partially snow-packed, and the stable handling is reassuring on unfamiliar winding routes. A roomy boot easily swallows bulky winter clothing, boots and ski gear.
Mountain
Medium

5
2
AutoThe medium saloon strikes a sensible balance for a UK traveller tackling Taebaek's steep gradients and the hairpin bends threading through Odaesan's national park. Its lighter body and efficient engine cope well with constant climbs, while still feeling planted on long stretches between Sokcho and Gangneung. A medium boot is perfectly sized for weekend luggage, hiking kit and a couple of day bags.
Coast
Small

5
2
AutoFor summer circuits along the east coast, linking Yangyang, Sokcho and the beaches south of Gangneung, a small hatchback is wonderfully easy to thread through busy seafront traffic and squeeze into tight resort parking. Its compact footprint is a real plus on narrow Korean side streets, yet it still copes comfortably with motorway sections. British visitors will appreciate the familiar manual feel and lower running cost.
Platform Insights
Car Rental Expert Advice
By QEEQ Platform Expert Team
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Booking Volume
Review Quality
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Market Experience
Data Authority
Expertise Verification
QEEQ data verified against local official data sources
Key Expert Insights
Platform Analysis
"Lotte Rent-A-Car dominates with 28% market share, followed by SK at 22% and AJ at 15%. Airport locations account for 45% of rentals, with Incheon leading at 32%. Train station pickups contribute 28% of bookings, with Seoul Station capturing 15%."
Booking Patterns
"Compact cars dominate at 45-48% of bookings, while SUV demand rose 15% for nature routes. Peak seasons (Spring/Fall) show 55% booking surge. Average rental duration is 2.3-2.5 days. Airport segment holds over 38% market share."
Customer Pain Points
"Insurance confusion is the top pain point affecting 36% of renters, followed by hidden fees at 29% and pickup wait times at 24%. Vehicle mismatch issues affect 12-18% of customers."
Data Sources
- QEEQ internal booking databse
- Korea Car Rental Association (KRCA) / Grand View Research - South Korea Car Rental Market
- Korea Tourism Organization (KTO) TourStats
- Incheon International Airport Statistics
- Korea Consumer Agency - Car Rental Service Survey
- Korea Tourism Organization - Seasonal Tourism Trends
- Grand View Research - South Korea Car Rental Market Analysis
- Korea Consumer Agency - Car Rental Service Survey
- Korea Fair Trade Commission - Complaint Statistics
- Korea Tourism Organization - Visitor Feedback Survey
Popular Self-Drive Routes In And Around Gangwon-do
Route Options:
Popular Day Trips:
Seoraksan Highlights Day Trip (From Sokcho)
Ride the cable car for expansive peaks, visit a temple, then choose a short valley walk. Best on clear mornings for mountain visibility.
Gangneung Beach, Market & Café Crawl
Combine Gyeongpo’s beachfront with local snacks at Jungang Market, then finish with sea-view coffee along Anmok Coffee Street.
Pyeongchang Alpine Views & Forest Temples
A cooling summer escape or snowy winter outing with highland scenery, short walks, and a calm temple visit inside Odaesan’s forests.
East Coast Sunrise Run: Jeongdongjin & Coastal Stops
Set off early for sunrise by the sea, then spend the morning exploring nearby beaches and viewpoints along the Gangneung coastline.
Car Rental Planning Tips For Gangwon-do
Bring The Right Documents: Carry your passport, home driving licence, and an International Driving Permit (IDP) if required by your licence-issuing country. Ensure the rental name matches the lead driver’s documents.
Use Korean Navigation Inputs: In-car sat nav often works best with phone numbers or Korean map codes. Save key destinations in advance in Naver Map or KakaoMap and download offline areas where possible.
Plan Fuel Stops On Mountain Days: Petrol stations are common in cities and along major roads, but fewer near national park approaches late at night. Refuel before heading into Seoraksan or Odaesan areas.
Expect Tolls And Keep A Buffer: Expressways to/from Seoul and along the east coast may include tolls. Build a time buffer for holiday traffic, rest stops, and coastal photo breaks.
Winter Tyres And Chains Matter: Gangwon-do gets heavy snow in highlands (Pyeongchang/Daegwallyeong). Request winter tyres, ask about snow chains, and avoid steep back roads during active snowfall.
Check Parking Rules At Beaches And Markets: Popular spots (Gyeongpo, Sokcho central, markets) fill quickly. Aim for early arrival, use official car parks, and keep small cash or a local card where machines do not accept foreign cards.
Prepare For Cashless Payments: Most fuel, tolls and parking accept cards, but some kiosks can be picky. Having a backup card and a small amount of cash reduces stress.
Essential Driving Guide for Gangwon-Do South Korea
Plan your Gangwon-Do road trip with vital information on driving rules, road speed limits, fuel prices, car rental costs and the local travel essentials every visitor should know
LANGUAGES
Korean, Korean Sign Language
CURRENCY
KRW
DRIVE ON
Right-hand side
COUNTRY CODE
+82
AVERAGE CAR RENTAL PRICE
$60 per day
AVERAGE CAR RENTAL LENGTH
7 days
SPEED LIMIT WITHIN TOWN
50-60 km/h
SPEED LIMIT OUT OF TOWN
80-110 km/h
ACCEPTABLE LIMIT OF BAC
0.03%
AVERAGE GAS PRICE
$1.53/L
LOWEST / HIGHEST GAS PRICE
$0.92/L - $1.58/L
Gangwon-Do Car Hire FAQs
Practical answers on driving licences, motorway tolls, winter roads and parking in South Korea's mountainous east coast
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