Hire A Car In Matsuyama, Japan — Competitive Prices With A Practical UK Guide
Compare airport and city pick-up options, understand insurance and fees, and get on the road confidently to explore Ehime at your own pace.






Best Car Rental Picks for Exploring Matsuyama and Shikoku
Hand-picked vehicles for Shikoku's coastal roads, castle towns, and mountain hot springs. Browse more popular rides for Matsuyama travellers.
City & Coastal Drives
Small

5
2
AutoMatsuyama's lanes around the castle and Dogo Onsen are narrow and parking is tight, so a compact slips through with ease. It is the most economical pick for the 70-kilometre Shimanami Kaido bridge route between islands towards Imabari. UK drivers already drive on the left, and an automatic saves concentration at unfamiliar junctions. A small hybrid keeps fuel stops rare on longer coastal loops.
Mountain Roads
SUV

5
3
AutoInland Shikoku climbs sharply beyond Matsuyama, with switchbacks through the Iya Valley and foggy passes near Mt Tsurugi. An SUV gives the ground clearance and visibility needed for damp tunnels, hairpin bends, and seasonal road debris. Higher seating helps when overtaking on narrow two-lane roads, making a long day to Oboke gorges far less tiring.
Family & Groups
Van

7
4
AutoFamily or group trips to several onsen towns across Ehime are far more comfortable in a people-carrier. Sliding doors help in Matsuyama's cramped car parks and temple forecourts, where a wide door is awkward. Eight seats swallow luggage and walking gear without a roof box, and elevated seating keeps every passenger relaxed on long Shikoku days.
Choose Your Ride
Find the perfect vehicle for your trip. Compare options below.
Fastest Start From Matsuyama Airport (MYJ)
Airport pick-up is ideal if you want maximum convenience and the widest choice of vehicles on arrival. Expect clear handover processes, good availability for early/late flights, and a quick exit towards major routes. It can cost slightly more due to location fees, so compare total prices including insurance, toll devices/ETC options, and any after-hours charges.


Honda Fit
5
2
4
Auto

Honda Fit
5
2
4
Auto

Honda Fit
5
2
4
Auto

Toyota Sienta
5
2
4
Auto

Toyota Sienta
6
2
4
Auto

Honda Freed
6
2
4
Auto

Mitsubishi Eclipse cross
5
3
4
Auto

Mazda CX-3
5
2
4
Auto

Toyota Yaris Cross
5
2
4
AutoMatsuyama MYJ Airport Car Hire Reviews & Ratings
Read genuine customer feedback on car hire services near Matsuyama Airport (MYJ) to compare top providers and book with total confidence.
| Rental company | Rating | Avg. Daily Rate | Pickup Method/Distance | Security deposit | Accepts Debit Cards | Key Advantages |
|---|---|---|---|---|---|---|
Best Overall | 4.3 9800+ reviews | $132 | 0.7 mi from Matsuyama Downtown | - |
| |
Best Overall | 4.0 3 reviews | $281 | Car delivery | - |
| |
![]() | 3.9 3 reviews | $109 | 3.5 mi from Matsuyama Downtown | - |
| |
![]() | 3.8 2 reviews | $136 | In terminal, Walk to counter | - |
| |
Best Overall | 2.7 17,000+ reviews | $93 | Shuttle bus | $300 - $5,000 |
| |
![]() | 2.3 63 reviews | $311 | 0.4 mi from Matsuyama Downtown | Low deposit |
| |
![]() | 1.8 23,900+ reviews | $287 | 0.4 mi from Matsuyama Downtown | Low deposit |
| |
![]() | 1.8 3076+ reviews | $237 | 0.4 mi from Matsuyama Downtown | Low deposit |
| |
![]() | 1.5 420+ reviews | $161 | 3.5 mi from Matsuyama Downtown | - |
| |
![]() | 1.5 200+ reviews | $169 | 3.2 mi from Matsuyama Downtown | - |
|
*Rating and review data are sourced from Trustpilot. Policy details may vary by location and vehicle type. Please confirm at the time of booking.
Platform Insights
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By QEEQ Platform Expert Team
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Booking Volume
Review Quality
10,000+ verified 5-star reviews
Market Experience
Data Authority
Expertise Verification
QEEQ data verified against local official data sources
Key Expert Insights
Platform Analysis
"Matsuyama Airport handles 2.86 million passengers annually, serving as Shikoku's busiest hub. Car rental outlets near stations, ports and airports provide 30-second transfers. Hertz, Budget, Nippon Rent-A-Car and ORIX dominate airport pickup services."
Booking Patterns
"Japan car rental market reached USD 8.48 billion in 2024, growing 8.1% CAGR to USD 20 billion by 2035. Online bookings dominate. SUV and 4WD demand rises for rural tourism. Peak season occurs during cherry blossom and autumn foliage periods."
Customer Pain Points
"30.1% of foreign tourists cited lack of garbage cans as primary annoyance. 22.5% struggled with staff communication. 13.4% faced unclear multilingual signs. Insurance terms like NOC and CDW confuse many renters."
Data Sources
- QEEQ internal booking databse
- Matsuyama Airport Wikipedia Statistics
- Visit Ehime - Car Rentals
- Japan's Fastest-Growing Travel Destinations
- Market Research Future - Japan Car Rental Market
- Ken Research - Japan Car Rental Market
- 6Wresearch - Japan Car Rental Market
- Unseen Japan - New Survey Reveals Top Tourist Troubles
- SoraNews24 - Japan Tourism Agency Survey
- QEEQ - Japan Car Rental Insurance Guide
Road Trips
One-way rental routes starting from Matsuyama
Plan your ultimate road trip with these popular one-way routes departing from Matsuyama
Popular Self-Drive Routes From Matsuyama
Scenic Routes & Easy Day Drives:
Popular Short Trips Around Matsuyama:
Dōgo Onsen & Matsuyama Castle Highlights
Keep the car for flexibility, then park and explore Matsuyama’s two classics: the atmospheric Dōgo Onsen area and the hilltop Matsuyama Castle complex with city views.
Tobe & Uchiko Craft-and-Heritage Day
Combine nearby Tobe’s ceramics culture with Uchiko’s preserved streets and traditional buildings. A low-stress drive with plenty of local shopping and cafés.
Imabari & Kurushima Kaikyo Bridge Viewpoints
A straightforward hop to Imabari for bridge scenery and seaside breezes, perfect if you want a taste of the Shimanami Kaido without committing to the full cross-prefecture drive.
Ozu Castle & Riverside Scenery
A classic Ehime outing centred on Ozu Castle and calm Hijikawa River landscapes. Ideal for a gentle pace, photography, and seasonal scenery.
Seto Inland Sea Sunset Drive (Hojo Coast)
A short, rewarding drive north of central Matsuyama for open sea views and a sunset-friendly coastline—easy to fit around other plans.
Car Hire Planning Tips For Matsuyama & Ehime
Carry The Right Licence Documents: Most visitors need both their home driving licence and an International Driving Permit (IDP) issued under the 1949 Geneva Convention (plus passport). Japan does not accept all IDP formats, so confirm before you fly.
Expect Tolls On Expressways: Routes to Imabari and beyond often use tolled expressways. Consider an ETC card (or ETC rental) for smoother toll gates, and budget extra for bridge/expressway sections.
Know Fuel Types And Refuelling Etiquette: Most rentals use regular petrol (レギュラー). Many stations are self-service: select fuel type, pay at the machine, then refuel. Return policies often require a full tank—keep the receipt just in case.
Plan Parking In City Areas: Central Matsuyama and Dōgo can be busy; use paid car parks and check maximum height limits if you have an SUV/van. For popular sights, arrive early to secure convenient parking.
Check Weather And Seasonal Road Conditions: Mountain roads can be foggy, icy, or closed seasonally. Before heading towards highland areas (e.g., Ishizuchi), check local road updates and allow extra time for slower sections.
Use Japanese Place Names In Navigation: Some navigation systems work better with Japanese names or phone numbers. Save key destinations (e.g., Imabari, Uchiko, Ozu) and keep offline maps as backup for rural stretches.
Pick The Right Car Size For Rural Roads: Compact cars are easier for narrow streets and small car parks in historic towns. If you plan longer drives with luggage, choose a slightly larger hatchback for comfort without losing manoeuvrability.
Discover Matsuyama: Your Gateway to Shikoku's Cultural Heart
Explore the largest city on Japan's smallest main island, where ancient hot springs meet modern charm, and pristine roads await adventurous drivers.
LANGUAGES
Japanese
CURRENCY
JPY
DRIVE ON
Left-hand side
COUNTRY CODE
+81
AVERAGE CAR RENTAL PRICE
£57 per day
AVERAGE CAR RENTAL LENGTH
5 days
SPEED LIMIT WITHIN TOWN
40 km/h
SPEED LIMIT OUT OF TOWN
100 km/h
ACCEPTABLE LIMIT OF BAC
0.03% (Strictly Enforced)
AVERAGE GAS PRICE
$1.08/L
LOWEST / HIGHEST GAS PRICE
$0.95/L - $1.25/L
TRAVELER RATING
2.5 / 10
Matsuyama Car Hire FAQs
Everything UK drivers need to know about hiring and driving in Shikoku's castle town
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