Rent a Car in Matsuyama, Japan for the Best Value and Maximum Freedom
Compare competitive prices, choose convenient airport or downtown pickup, and use this complete guide to insurance, fees, and local driving tips for exploring Matsuyama and Shikoku.






What do you need to rent a car in Matsuyama?
Renting a car in Matsuyama is quite convenient, but there can be some specific requirements, especially for foreign renters.
- Form of ID: A valid physical Japan national photo ID must be presented.
- Driving licence: The main and any additional drivers must present a full physical Japanese driving license with no major endorsements. Depending on car/group, the licence must have been held from 0 up to 2 years; some offers explicitly require at least 1 year, and others at least 2 years of holding period.
Notes: If you use automated immigration gates, please ask staff for an entry stamp/seal; without it, car rental is not permitted. Vehicles cannot be rented with a MyNa Menkyo alone—an original Japanese driver’s license is required, and ETC rental is unavailable. For residents registered in Japan, re-entry within 3 months does not reset the landing date for international license validity. For Switzerland, Germany, France, Belgium, Monaco, Taiwan license holders, official Japanese translation must be issued by JAF, ALADDIN, ADAC, or an Embassy/Consulate. Accepted translation: Authorized Japanese Translation for driver’s licenses issued in Switzerland, Germany, France, Taiwan, Belgium, Slovenia, Estonia and Monaco. If you use an IDP issued in the Philippines to pick up a rental car, you must also bring your Philippine passport and Philippine driver's license.
- Accepted cards: Physical credit cards in the full name of the main driver are required for most rentals. Accepted credit cards vary by offer and may include: Visa, MasterCard, JCB, Diners Club, AMEX. Some offers also accept cash in combination with a credit card. Debit cards are not accepted.
- Age requirements: Depending on vehicle/offer, eligible driving ages range between minimum 18–25 and maximum 70–99. The strictest common range is 25–70, while some offers allow drivers from 18 or 20 years old and up to 80 or 99. No specific young driver surcharge details are provided in the available policies.
- Driving licence: The main and any additional drivers must present a full physical driving licence with no major endorsements. Required holding period varies by offer: some have no minimum, some require at least 1 year, and others 2 years. Accepted driving licence include:
• Original driving licence + IDP (issued under the 1949 Convention in A6 booklet format; vehicle seats must match the IDP category) or
• Taiwan Driving License in China + Japan Translation (for licences issued in Switzerland, Germany, France, Belgium, Slovenia, Monaco, Taiwan; original licence plus Japanese translation issued by JAF or relevant embassy/consulate, and in some offers also ALADDIN/ADAC) or
• Original Swiss Driving Licence + Japan Translation or
• Original French Driving Licence + Japan Translation or
• Original Belgian Driving Licence + Japan Translation or
• Original Monaco Driving Licence + Japan Translation or
• Original German Driving Licence + Japan Translation.Notes: If you use automated immigration gates, please ask staff for an entry stamp/seal; without it, car rental is not permitted. Vehicles cannot be rented with a MyNa Menkyo alone—an original driver’s license is required, and ETC rental is unavailable. For residents registered in Japan, re-entry within 3 months does not reset the landing date for international license validity. For Switzerland, Germany, France, Belgium, Monaco, Taiwan license holders, official Japanese translation must be issued by JAF, ALADDIN, ADAC, or an Embassy/Consulate. Accepted translation: Authorized Japanese Translation for driver’s licenses issued in Switzerland, Germany, France, Taiwan, Belgium, Slovenia, Estonia and Monaco. If you use an IDP issued in the Philippines to pick up a rental car, you must also bring your Philippine passport and Philippine driver's license.
- Form of ID: A valid passport must be presented.
- Accepted cards: Physical credit cards in the full name of the main driver are required for most rentals. Accepted credit cards vary by offer and may include: Visa, MasterCard, JCB, Diners Club, AMEX. Some offers additionally accept cash together with a credit card. Debit cards are not accepted.
- Age requirements: Depending on vehicle/offer, eligible driving ages range between minimum 18–25 and maximum 70–99. The strictest common range is 25–70, while some offers allow drivers from 18 or 20 years old and up to 80 or 99. No specific young driver surcharge details are provided in the available policies.


Best Car Rentals for Exploring Matsuyama & Shikoku's Hidden Gems
From Matsuyama's historic streets to Shikoku's breathtaking mountain passes—discover the perfect wheels for your Japanese road adventure.
City & Urban
Small

5
2
AutoMatsuyama's old town near Dogo Onsen features narrow lanes and limited parking that larger vehicles struggle with. A compact car slices through tight spaces effortlessly and slips into the smallest parking spots—essential when navigating Matsuyama Castle's hillside approach or the bustling Jonahime market district. Japanese parking lots frequently have compact spaces, making a small vehicle your smartest urban choice.
Mountain & Scenic
SUV

5
3
AutoShikoku's interior unveils some of Japan's most spectacular winding roads through the Sanuki and Iyo mountain ranges, where steep grades and hairpin turns demand serious capability. An SUV absorbs these challenges with confidence, delivering panoramic views of deep valleys and cedar forests that smaller cars simply cannot match. Autumn foliage season draws crowds to these heights—come prepared for occasional fog and wet leaves on steep pitches.
Coastal & Island
Medium

5
2
AutoThe Seto Inland Sea coastline stretching from Matsuyama toward Imabari and the Shimanami Kaido rewards drivers with sweeping ocean vistas and charming fishing villages connected by well-maintained coastal roads. A midsize sedan strikes the perfect balance—comfortable enough for long scenic drives along the water while remaining agile when boarding ferries to islands like Obshima and Kure. Summer brings ferry traffic and holidaymakers, so an early morning departure maximizes your island-hopping adventures.
Choose Your Ride
Find the perfect vehicle for your trip. Compare options below.
Start Driving Faster from Matsuyama Airport (MYJ)
Airport rentals are ideal for same-day onward travel around Ehime and Shikoku. You’ll usually find longer counter hours, more vehicle choice (including hybrids and minivans), and straightforward access to main roads. Compare totals carefully: airport fees, ETC/device rentals, and add-ons can change the final price even when the base rate looks low.


Nissan Dayz
4
1
4
Auto

Nissan Dayz
4
1
4
Auto

Honda Fit
5
2
4
Auto

Toyota Sienta
5
2
4
Auto

Toyota Sienta
6
2
4
Auto

Honda Freed
6
2
4
Auto

Mitsubishi Eclipse cross
5
3
4
Auto

Mazda CX-3
5
2
4
Auto

Toyota Yaris Cross
5
2
4
AutoMatsuyama (MYJ) Car Rentals: Real Reviews You Can Trust
Read genuine car rental reviews from travelers who picked up at Matsuyama Airport (MYJ). Make informed decisions with authentic ratings you can trust.
| Rental company | Rating | Avg. Daily Rate | Pickup Method/Distance | Security deposit | Accepts Debit Cards | Key Advantages |
|---|---|---|---|---|---|---|
Best Overall | 4.3 10,457+ reviews | $123 | 0.7 mi | - |
| |
![]() | 3.8 2 reviews | $134 | In terminal, Walk to counter | - |
| |
![]() | 2.7 17000+ reviews | $88 | Shuttle bus | $300 - $5,000 |
| |
![]() | 1.8 3000+ reviews | $125 | 0.4 mi | $494 |
| |
![]() | 1.5 200+ reviews | $156 | 3.6 mi | - |
| |
![]() | 1.2 5573+ reviews | $90 | 1.2 mi | - |
|
*Rating and review data are sourced from Trustpilot. Policy details may vary by location and vehicle type. Please confirm at the time of booking.
Platform Insights
Car Rental Expert Advice
By QEEQ Platform Expert Team
Expertise Metrics
Platform Recognition
Asia's Best Car Rental Booking Website 2023&2024
Booking Volume
Review Quality
10,000+ verified 5-star reviews
Market Experience
Data Authority
Expertise Verification
QEEQ data verified against local official data sources
Key Expert Insights
Platform Analysis
"Station and downtown pickups dominate at 55-65% in Ehime, with Matsuyama Airport capturing 20-25% of rentals. Toyota Rent-A-Car leads regional market share at 35-40%."
Booking Patterns
"Compact cars lead at 42-55% market share, while SUV demand grew 8-13% YoY. Peak season sees 45-55% demand surge in spring and 40-50% in autumn."
Customer Pain Points
"40-50% of first-time renters report confusion over insurance coverage types, making this the leading customer pain point in the region."
Data Sources
- QEEQ internal booking databse
- Ehime Prefecture Tourism and Transportation Statistics 2024
- Japan Ministry of Land Infrastructure Transport and Tourism - Vehicle Rental Industry Statistics 2024
- Japan Car Rental Association (JCRA) Annual Report 2024
- Shikoku Tourism Council Annual Report 2024
- Tabirai Japan Car Rental - Shikoku Booking Trends 2024
- Statista - Japan Car Rental Market 2024
- Japan Tourism Agency Consumer Complaint Statistics 2024
- Ehime Consumer Center Report 2023-2024
- J.D. Power Japan Rental Car Satisfaction Study 2024
Road Trips
One-way rental routes starting from Matsuyama
Plan your ultimate road trip with these popular one-way routes departing from Matsuyama
Popular Self-Drive Routes & Trips From Matsuyama
Recommended Scenic Routes:
Popular Day Trips:
Dogo Onsen Evening Soak + Night Stroll
Enjoy a classic onsen experience in Dogo, then wander the lantern-lit streets for sweets, souvenirs, and local snacks before heading back.
Imabari Seaside Views & Bridge Lookouts
A full day to explore Imabari’s waterfront, castle area, and Seto Inland Sea viewpoints near the Kurushima Kaikyo Bridge—excellent for photos on clear days.
Uchiko Traditional Streets + Ozu Riverside Heritage
Pair two of Ehime’s most charming towns: browse preserved streets and a historic theater in Uchiko, then head to Ozu for castle scenery and a peaceful riverside vibe.
Ishizuchi Area Nature Drive (Seasonal Scenic Escape)
A nature-focused outing toward the Mt. Ishizuchi region for fresh air, mountain views, and seasonal foliage. Best in autumn colors or spring greenery; check weather before you go.
Car Rental Planning Tips for Matsuyama
Bring the right license documents: If you’re visiting from the U.S. or many other countries, you’ll typically need your passport plus an International Driving Permit (IDP) issued in your home country (1949 convention) along with your valid driver’s license.
Plan for expressway tolls: Japan’s expressways are fast but tolled. Ask the rental counter about an ETC card rental so you can use ETC lanes and avoid fumbling for cash at toll gates.
Know your fuel type and refuel policy: Confirm whether the car takes regular gasoline or diesel, and where you’re expected to refuel (often “full-to-full”). Keep the last receipt in case the company asks.
Expect paid parking in city areas: Downtown Matsuyama and Dogo often use paid lots with time-based rates. Factor parking time into short city loops, and look for lots that allow multiple hours if you plan to visit several sights.
Use Japanese map pins and offline backup: Some rural destinations are easier to find by dropping a map pin or searching the official place name in Japanese. Download offline maps before heading to peninsula or mountain areas.
Check weather and seasonal road conditions: Coastal winds, heavy rain, and winter mountain conditions can slow travel times. For long routes like Sadamisaki or Mt. Ishizuchi areas, build extra buffer and avoid driving fatigued after dark.
Start early for long drives and viewpoints: Popular viewpoints are best in morning light and with fewer crowds. Early starts also help you return to Matsuyama before evening traffic and limited rural dining hours.
Drive Through Matsuyama: Essential Travel Guide
Everything you need to know about driving and traveling in Matsuyama, Japan - from road rules to fuel costs
LANGUAGES
Japanese
CURRENCY
JPY
DRIVE ON
Left-hand side
COUNTRY CODE
+81
AVERAGE CAR RENTAL PRICE
$65 per day
AVERAGE CAR RENTAL LENGTH
5-7 days
SPEED LIMIT WITHIN TOWN
30-50 km/h
SPEED LIMIT OUT OF TOWN
80-100 km/h
ACCEPTABLE LIMIT OF BAC
0.00% (Zero Tolerance)
AVERAGE GAS PRICE
$1.05/L
LOWEST / HIGHEST GAS PRICE
$0.72/L - $1.17/L
Matsuyama Car Rental Guide
Essential driving tips and car rental FAQs for exploring Matsuyama and Shikoku by car
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