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Rent a Car in Matsuyama, Japan for the Best Value and Maximum Freedom

Compare competitive prices, choose convenient airport or downtown pickup, and use this complete guide to insurance, fees, and local driving tips for exploring Matsuyama and Shikoku.

Updated Guide
Matsuyama Car Rental Guide: Where to Pick Up and What to Know
Renting a car in Matsuyama is one of the easiest ways to explore Ehime Prefecture and wider Shikoku at your own pace—especially if you plan to visit onsen towns, coastal routes, rural temples, or areas with limited train/bus coverage. Expect orderly roads, plentiful navigation support, and generally efficient pickup processes. Key things to plan for include driving on the left, toll roads, parking costs in central Matsuyama, and choosing the right insurance coverage. If you arrive by plane, an airport rental is usually the fastest start; if you’re staying in the city first, downtown pickup can help you avoid parking and traffic until you’re ready to depart.
Alamo
National
Dollar
Thrifty
Budget
Europcar
+ more
Matsuyama Airport (MYJ) Rental Car Area
Most major rental brands and local operators serve Matsuyama Airport. Counters are typically in or near the terminal, with vehicles picked up from designated lots nearby or via a short shuttle depending on company. This is the most convenient option for immediate onward travel to Dogo Onsen, Imabari (Shimanami Kaido access), Uchiko, or the Seto Inland Sea coast. Pros: fastest exit from the city and broad vehicle availability. Cons: airport surcharges may apply, and peak arrival times can mean short waits.
Matsuyama Station Area (JR Matsuyama)
A practical pickup point if you arrive by train or want to start with city sightseeing before driving. Pros: easy access from regional rail and taxis; good for one-way trips across Shikoku if available. Cons: urban traffic at rush hour and limited nearby parking if your hotel doesn’t include it.
Okaido / Matsuyamashi Station (City Center)
Convenient for travelers staying in central Matsuyama near shopping and restaurants. Pros: walkable from many hotels and close to tram lines. Cons: higher likelihood of paid parking, narrower streets, and slower driving speeds in the core commercial district.
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What do you need to rent a car in Matsuyama?

Renting a car in Matsuyama is quite convenient, but there can be some specific requirements, especially for foreign renters.

  • Form of ID: A valid physical Japan national photo ID must be presented.
  • Driving licence: The main and any additional drivers must present a full physical Japanese driving license with no major endorsements. Depending on car/group, the licence must have been held from 0 up to 2 years; some offers explicitly require at least 1 year, and others at least 2 years of holding period.

    Notes: If you use automated immigration gates, please ask staff for an entry stamp/seal; without it, car rental is not permitted. Vehicles cannot be rented with a MyNa Menkyo alone—an original Japanese driver’s license is required, and ETC rental is unavailable. For residents registered in Japan, re-entry within 3 months does not reset the landing date for international license validity. For Switzerland, Germany, France, Belgium, Monaco, Taiwan license holders, official Japanese translation must be issued by JAF, ALADDIN, ADAC, or an Embassy/Consulate. Accepted translation: Authorized Japanese Translation for driver’s licenses issued in Switzerland, Germany, France, Taiwan, Belgium, Slovenia, Estonia and Monaco. If you use an IDP issued in the Philippines to pick up a rental car, you must also bring your Philippine passport and Philippine driver's license.

  • Accepted cards: Physical credit cards in the full name of the main driver are required for most rentals. Accepted credit cards vary by offer and may include: Visa, MasterCard, JCB, Diners Club, AMEX. Some offers also accept cash in combination with a credit card. Debit cards are not accepted.
  • Age requirements: Depending on vehicle/offer, eligible driving ages range between minimum 18–25 and maximum 70–99. The strictest common range is 25–70, while some offers allow drivers from 18 or 20 years old and up to 80 or 99. No specific young driver surcharge details are provided in the available policies.
  • Driving licence: The main and any additional drivers must present a full physical driving licence with no major endorsements. Required holding period varies by offer: some have no minimum, some require at least 1 year, and others 2 years. Accepted driving licence include:
    • Original driving licence + IDP (issued under the 1949 Convention in A6 booklet format; vehicle seats must match the IDP category) or
    • Taiwan Driving License in China + Japan Translation (for licences issued in Switzerland, Germany, France, Belgium, Slovenia, Monaco, Taiwan; original licence plus Japanese translation issued by JAF or relevant embassy/consulate, and in some offers also ALADDIN/ADAC) or
    • Original Swiss Driving Licence + Japan Translation or
    • Original French Driving Licence + Japan Translation or
    • Original Belgian Driving Licence + Japan Translation or
    • Original Monaco Driving Licence + Japan Translation or
    • Original German Driving Licence + Japan Translation.

    Notes: If you use automated immigration gates, please ask staff for an entry stamp/seal; without it, car rental is not permitted. Vehicles cannot be rented with a MyNa Menkyo alone—an original driver’s license is required, and ETC rental is unavailable. For residents registered in Japan, re-entry within 3 months does not reset the landing date for international license validity. For Switzerland, Germany, France, Belgium, Monaco, Taiwan license holders, official Japanese translation must be issued by JAF, ALADDIN, ADAC, or an Embassy/Consulate. Accepted translation: Authorized Japanese Translation for driver’s licenses issued in Switzerland, Germany, France, Taiwan, Belgium, Slovenia, Estonia and Monaco. If you use an IDP issued in the Philippines to pick up a rental car, you must also bring your Philippine passport and Philippine driver's license.

  • Form of ID: A valid passport must be presented.
  • Accepted cards: Physical credit cards in the full name of the main driver are required for most rentals. Accepted credit cards vary by offer and may include: Visa, MasterCard, JCB, Diners Club, AMEX. Some offers additionally accept cash together with a credit card. Debit cards are not accepted.
  • Age requirements: Depending on vehicle/offer, eligible driving ages range between minimum 18–25 and maximum 70–99. The strictest common range is 25–70, while some offers allow drivers from 18 or 20 years old and up to 80 or 99. No specific young driver surcharge details are provided in the available policies.
requirementsrequirements

Best Car Rentals for Exploring Matsuyama & Shikoku's Hidden Gems

From Matsuyama's historic streets to Shikoku's breathtaking mountain passes—discover the perfect wheels for your Japanese road adventure.

By Trip Type
Popular Makes

City & Urban

Small

Nimble & Easy Through Historic Streets
5
2
Auto

Matsuyama's old town near Dogo Onsen features narrow lanes and limited parking that larger vehicles struggle with. A compact car slices through tight spaces effortlessly and slips into the smallest parking spots—essential when navigating Matsuyama Castle's hillside approach or the bustling Jonahime market district. Japanese parking lots frequently have compact spaces, making a small vehicle your smartest urban choice.

Mountain & Scenic

SUV

Conquer Shikoku's Majestic Mountain Roads
5
3
Auto

Shikoku's interior unveils some of Japan's most spectacular winding roads through the Sanuki and Iyo mountain ranges, where steep grades and hairpin turns demand serious capability. An SUV absorbs these challenges with confidence, delivering panoramic views of deep valleys and cedar forests that smaller cars simply cannot match. Autumn foliage season draws crowds to these heights—come prepared for occasional fog and wet leaves on steep pitches.

Coastal & Island

Medium

Cruise the Seto Inland Sea Shores
5
2
Auto

The Seto Inland Sea coastline stretching from Matsuyama toward Imabari and the Shimanami Kaido rewards drivers with sweeping ocean vistas and charming fishing villages connected by well-maintained coastal roads. A midsize sedan strikes the perfect balance—comfortable enough for long scenic drives along the water while remaining agile when boarding ferries to islands like Obshima and Kure. Summer brings ferry traffic and holidaymakers, so an early morning departure maximizes your island-hopping adventures.

Choose Your Ride

Find the perfect vehicle for your trip. Compare options below.

Airport Pickup
Downtown Pickup

Start Driving Faster from Matsuyama Airport (MYJ)

Airport rentals are ideal for same-day onward travel around Ehime and Shikoku. You’ll usually find longer counter hours, more vehicle choice (including hybrids and minivans), and straightforward access to main roads. Compare totals carefully: airport fees, ETC/device rentals, and add-ons can change the final price even when the base rate looks low.

Matsuyama (MYJ) Car Rentals: Real Reviews You Can Trust

Read genuine car rental reviews from travelers who picked up at Matsuyama Airport (MYJ). Make informed decisions with authentic ratings you can trust.

Rental companyRatingAvg. Daily RatePickup Method/DistanceSecurity depositAccepts Debit CardsKey Advantages
SixtBest Overall
4.3
10,457+ reviews
$1230.7 mi-
  • Premium BMW Mercedes Fleet
  • Transparent Pricing No Hidden Fees
  • Fast Easy Pickup Return Process
Times
3.8
2 reviews
$134In terminal, Walk to counter-
  • Not a car rental company
  • Insufficient data for comparison
  • Times car rental not listed on Trustpilot
Hertz
2.7
17000+ reviews
$88Shuttle bus
$300 - $5,000
  • Helpful and Friendly Staff
  • Easy Pickup and Return Process
  • Professional Service Standards
Alamo
1.8
3000+ reviews
$1250.4 mi
$494
  • Friendly and professional staff
  • Clean and well-maintained vehicles
  • Smooth and efficient process
Nissan
1.5
200+ reviews
$1563.6 mi-
  • Professional Service Team
  • Reliable Vehicles
  • Low Running Costs
Budget
1.2
5573+ reviews
$901.2 mi-
  • Helpful and friendly staff
  • Clean and well-maintained vehicles
  • Efficient quick pickup process

*Rating and review data are sourced from Trustpilot. Policy details may vary by location and vehicle type. Please confirm at the time of booking.

Data source: QEEQ Car Rental
Last updated: Jun. 7 2026
Essential Rental Hub
Everything you need to know before you drive off. Select a topic to get the full brakdown.
Guide to Refueling a Rental Car in Japan
This guide provides essential tips for tourists on how to refuel a rental car in Japan, explaining the differences between full-service and self-service stations, key phrases in Japanese, and safety tips for a smooth experience.
View details
Avoid Hidden Car Rental Fees in Japan with Clear Insurance and NOC Protection
Discover how to avoid hidden car rental fees in Japan by understanding base rates, CDW insurance, NOC non operation charges, ETC toll card costs, one way drop off fees, fuel policies, late return penalties, and seasonal 4WD or snow tire surcharges. Learn why upgrading to full protection and using transparent platforms like QEEQ can give you zero deductible coverage and peace of mind on your Japanese road trip.
View details

Platform Insights

Car Rental Expert Advice

By QEEQ Platform Expert Team

Expertise Metrics

Platform Recognition

Asia's Best Car Rental Booking Website 2023&2024

Booking Volume

Review Quality

10,000+ verified 5-star reviews

Market Experience

Data Authority

Expertise Verification

QEEQ data verified against local official data sources

Key Expert Insights

Platform Analysis

"Station and downtown pickups dominate at 55-65% in Ehime, with Matsuyama Airport capturing 20-25% of rentals. Toyota Rent-A-Car leads regional market share at 35-40%."

Booking Patterns

"Compact cars lead at 42-55% market share, while SUV demand grew 8-13% YoY. Peak season sees 45-55% demand surge in spring and 40-50% in autumn."

Customer Pain Points

"40-50% of first-time renters report confusion over insurance coverage types, making this the leading customer pain point in the region."

Data Sources

  • QEEQ internal booking databse
  • Ehime Prefecture Tourism and Transportation Statistics 2024
  • Japan Ministry of Land Infrastructure Transport and Tourism - Vehicle Rental Industry Statistics 2024
  • Japan Car Rental Association (JCRA) Annual Report 2024
  • Shikoku Tourism Council Annual Report 2024
  • Tabirai Japan Car Rental - Shikoku Booking Trends 2024
  • Statista - Japan Car Rental Market 2024
  • Japan Tourism Agency Consumer Complaint Statistics 2024
  • Ehime Consumer Center Report 2023-2024
  • J.D. Power Japan Rental Car Satisfaction Study 2024

Road Trips

One-way rental routes starting from Matsuyama

Plan your ultimate road trip with these popular one-way routes departing from Matsuyama

Drive Through Matsuyama: Essential Travel Guide

Everything you need to know about driving and traveling in Matsuyama, Japan - from road rules to fuel costs

LANGUAGES

Japanese

CURRENCY

JPY

DRIVE ON

Left-hand side

COUNTRY CODE

+81

AVERAGE CAR RENTAL PRICE

$65 per day

AVERAGE CAR RENTAL LENGTH

5-7 days

SPEED LIMIT WITHIN TOWN

30-50 km/h

SPEED LIMIT OUT OF TOWN

80-100 km/h

ACCEPTABLE LIMIT OF BAC

0.00% (Zero Tolerance)

AVERAGE GAS PRICE

$1.05/L

LOWEST / HIGHEST GAS PRICE

$0.72/L - $1.17/L

Matsuyama Car Rental Guide

Essential driving tips and car rental FAQs for exploring Matsuyama and Shikoku by car

Can I drive in Matsuyama with my US driver's license, or do I need an International Driving Permit?
You'll need an International Driving Permit (IDP) alongside your valid US license. Japan doesn't recognize US licenses alone for tourism. Your IDP must be issued under the 1949 Geneva Convention. Obtain one from AAA or the AATA before departure—it's not available in Japan. Without it, you cannot rent a car or legally drive.
Japan drives on the left side—will this confuse American drivers?
Yes, this is the biggest adjustment. Japan is left-hand traffic (right-hand drive vehicles), completely opposite of the US. Most major rental companies in Matsuyama offer orientation sessions, but expect initial hesitation at intersections and when turning. Take extra caution at unmarked T-intersections common in residential areas. Consider sticking to expressways initially until you adapt.
How do I pay for toll roads in Matsuyama? Do I need an ETC device?
Expressways (like the Matsuyama Expressway) use either ETC (Electronic Toll Collection) cards or cash. Rental cars typically come with ETC pre-installed (daily fee of ¥350). Tolls from Matsuyama to Imabari average ¥1,500-2,000. Without ETC, you pay at gates with cash or credit card. Get an ETC card with your rental—it saves time and avoids confusion with unfamiliar Japanese toll calculations.
I'm 23—will I pay a young driver surcharge, and how much?
Probably yes. Most Japanese rental companies charge a young driver surcharge for drivers under 25 (some start at 21). Expect to pay ¥1,100-¥2,200 per day extra on top of base rental rates. This isn't negotiable. If you're 25+, you typically avoid this surcharge entirely. Confirm the surcharge policy before booking, as it can significantly affect your budget.
Do I need winter tires or chains for driving in Matsuyama during winter?
Shikoku rarely gets heavy snow in Matsuyama city itself, but the mountainous interior roads (like routes to Oboke Gorge or Mt. Ishizuchi) can have icy conditions from December-March. Studless winter tires are recommended for mountain driving and may be mandatory on certain routes during snow events. If visiting between November-March and heading inland, request winter tires with your rental—typically ¥2,000-3,000 per day. Standard all-season tires often suffice for city driving year-round.
What's the speed limit on Shikoku expressways and how are speed limits enforced?
Expressway speed limits range from 80-100 km/h (50-62 mph). In Matsuyama city, residential areas are typically 40 km/h (25 mph), main roads 50-60 km/h (31-37 mph). Speed enforcement uses a mix of fixed cameras and mobile police checks. Fines for exceeding limits by 30+ km/h can exceed ¥30,000 and potentially trigger license suspension. Speed limit signs are in km/h (not mph)—remember to convert your US speedometer mental math.

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