Sign In
24/7
App

Car Hire at Atami Station

Collect your vehicle moments after arrival and begin your journey through the stunning Izu Peninsula.

Navigation Guide
Finding Your Car Hire at Atami Station
Upon exiting the main ticket gates at Atami Station, you will find the offices of major car hire companies located within a short 2-5 minute walk. Most providers are situated directly opposite the station's main entrance, meaning no shuttle bus is required for a swift and convenient collection.
Alamo
National
Enterprise
Nissan
NIPPON
Orix
+1 more
Loading map...

Explore Atami & Izu Peninsula by Car

Discover the best rental cars for your Atami adventure, from coastal drives to mountain escapes. Book now and hit the road!

By Trip Type
Popular Makes

Summer

Convertible

Sun, Sea & Open Roads
4
2
Auto

Atami's stunning Pacific coastline and warm summer weather are best experienced with the top down. A convertible offers the ultimate coastal driving experience.

Mountain

SUV

Conquer Izu's Winding Roads
5
3
Auto

The scenic Izu Peninsula features mountainous terrain and winding coastal roads. A compact SUV provides the stability and visibility needed for confident driving.

City

Small

Navigate Atami with Ease
5
2
Auto

Atami's compact town centre features narrow streets and limited parking spaces. A small car makes navigating the hot spring district and Sakuraya shopping street effortless.

Atami Station Car Rentals: Real Reviews You Can Trust

Read genuine reviews from travellers who hired cars at Atami Station. Make an informed choice for your next trip.

Rental companyRatingAvg. Daily RatePickup Method/DistanceSecurity depositAccepts Debit CardsKey Advantages
SixtBest Overall
4.3
9800+ reviews
$1220.2 mi from Atami Station-
  • friendly staff
  • quick service
  • extra service
  • clean car
  • good condition
National
2.9
25 reviews
$1600.1 mi from Atami Station
$457 - $1,168
  • customer service
  • staff
  • friendly
  • helpful
  • easy
Alamo
1.8
3000+ reviews
$1220.1 mi from Atami Station
$355 - $890
  • car
  • service
  • friendly
  • clean
  • new
Enterprise
1.8
23,900+ reviews
$1480.1 mi from Atami Station
$423 - $1,075
  • service
  • pickup
  • vehicle
  • insurance
  • process
Nippon
1.5
420+ reviews
$1499 mi from Atami Station-
  • price
  • fast
  • service
  • new
  • good condition
Nissan
1.5
208+ reviews
$1560.2 mi from Atami Station-
  • car
  • good
  • great
  • service
  • experience
Orix
0.0
Not available
$1200.2 mi from Atami Station-
  • Wide car selection
  • Well-maintained vehicles
  • Convenient pick-up locations

*Rating and review data are sourced from Trustpilot. Policy details may vary by location and vehicle type. Please confirm at the time of booking.

Data source: QEEQ Car Rental
Last updated: Jun. 13 2026
Essential Rental Hub
Everything you need to know before you drive off. Select a topic to get the full brakdown.
A Comprehensive Guide to Refuelling in Japan
This guide offers essential tips for navigating petrol stations in Japan, covering self-service and full-service options, payment methods, and fuel types.
View details

Platform Insights

Car Rental Expert Advice

By QEEQ Platform Expert Team

Expertise Metrics

Platform Recognition

Asia's Best Car Rental Booking Website 2023&2024

Booking Volume

Review Quality

10,000+ verified 5-star reviews

Market Experience

Data Authority

Expertise Verification

QEEQ data verified against local official data sources

Key Expert Insights

Platform Analysis

"Atami Station (Ekimae) is the dominant pickup point, with ORIX and Nippon operating counter locations. Japan's car rental market reached ¥773.6bn in 2023, growing 8.9% year-on-year."

Booking Patterns

"Japan's car rental market projected to grow 3.77% annually to US$3.31bn by 2030, with 73% of bookings via online channels. Over a third of fleet comprises trucks."

Customer Pain Points

"Insurance coverage confusion is the leading pain point, with many tourists unaware that basic liability excludes collision damage and Super CDW requires separate purchase."

Data Sources

  • QEEQ internal booking databse
  • Statista - Japan Car Rental Market
  • ORIX Rent a Car Atami Ekimae
  • Statista - Car Rentals Japan
  • Squaremouth Travel Insurance - Japan
  • Japan Guide - Transportation

Atami Car Rental Guide

Essential driving tips and rental advice for your Atami road trip in Japan

Can I drive in Atami with my foreign licence, or do I need an International Driving Permit?
You'll need an International Driving Permit (IDP) alongside your original licence. The IDP is valid for one year from entry to Japan and must be issued under the 1949 Geneva Convention. Without it, rental companies will refuse to hand over the vehicle and you won't be covered by insurance. Apply before departure at your national automobile association.
Japan drives on the left – how much of a problem is this for visitors?
Expect initial difficulty if you're accustomed to right-hand traffic. Atami's coastal roads are narrow with frequent hairpin turns on hillsides, and many intersections lack traffic lights, relying on priority rules. Take extra caution at unmarked junctions in residential areas. Consider renting an automatic transmission to reduce one less thing to think about while adapting.
How do I pay for expressway tolls between Tokyo and Atami, and is the ETC card worth it?
The Tomei Expressway charges approximately ¥3,000-3,500 for the one-way 100km journey from Tokyo to Atami. You can pay cash or use the ETC (Electronic Toll Collection) system at most rental desks for a small daily fee. If visiting for more than two days and doing day trips to Hakone or Izu, the ETC card easily pays for itself by enabling discounted off-peak rates.
Is parking in Atami expensive, and where can I leave my car?
Yes, parking is notably pricey in central Atami near the station and beachfront. Public car parks charge ¥300-500 per hour, with overnight rates around ¥1,500-2,500. Many traditional ryokan do not include parking. Your best value option is the LAWSON convenience store car parks, which offer cheaper rates at ¥200-300 per hour and accept longer stays.
I'm 23 – will I face a young driver surcharge, and how much is it?
Most Japanese rental companies set the minimum driving age at 18, but charge an additional fee for drivers under 25. Expect to pay ¥1,000-2,500 per day on top of the base rental rate. Some premium vehicles and larger SUVs have higher minimum age requirements of 25-26. Budget accordingly, as this surcharge can add ¥14,000-35,000 to a one-week rental.
Are winter tyres or snow chains necessary for driving to Atami in January?
Atami itself sits at sea level and rarely sees snow or ice on roads. However, if you're driving to nearby Mount Amagi or using the Izu Peninsula mountain roads en route to other destinations, conditions can deteriorate quickly. From December through February, carry snow chains as a minimum and check road conditions via the Japan Road Traffic Information Centre (JARTIC) before departing. Many rental companies offer snow chains for around ¥500-1,000 per day.

QEEQ Platform Awards

Recognized globally for excellence in car rental booking services and customer satisfaction.

Asia's Best Car Rental Booking Website 2025

Asia's Best Car Rental Booking Website 2025

Asia's Best Car Rental Booking Website 2024

Asia's Best Car Rental Booking Website 2024

Asia's Best Car hire Booking Website 2023

Asia's Best Car hire Booking Website 2023

Asia's Best Car hire Booking Website 2022

Asia's Best Car hire Booking Website 2022

Best Car hire Platform Partner 2022 OF ABG

Best Car hire Platform Partner 2022 OF ABG

Business Excellence Awards 2024

Business Excellence Awards 2024

The Magellan Awards in Car hire Service Category

The Magellan Awards in Car hire Service Category

The Travolution Awards for Best On the Road

The Travolution Awards for Best On the Road

Recommended by our customers

Trusted by customers worldwide and we're always working to improve.

Trustpilot