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Explore Ito & The Izu Peninsula: Car Hire from Ito Station

The easiest way for UK travellers to explore the stunning Izu Peninsula.

Navigation Guide
Finding Your Car Hire at Ito Station
Car hire services are conveniently located just a short walk from the main exit of Ito Station. Most major rental company offices are situated within a few minutes on foot, meaning there's no need for a shuttle bus. Simply exit the station and you will find the rental counters nearby for a quick and easy start to your journey.
Nissan
NIPPON
Toyota Rent A Car
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Hire a Car in Ito and Cruise the Izu Peninsula Coastline

Compare our most popular rental picks collected at Ito Station for scenic coastal drives, mountain onsen escapes and relaxed town exploring. View more recommended vehicles nearby.

Coastal Roads

Small

Nimble on Winding Sea Cliffs
5
2
Auto

A small car handles the narrow, twisting lanes of the Izu coast with confidence, especially around Jogasaki Coast and the road to Shirahama. Tight one-lane sections and limited passing points on Route 135 are far less stressful at the wheel of a compact. Fuel stays cheap for long loop days from Ito to Shimoda, and parking in the town centre is much easier in a small hatchback. Automatic transmission suits British visitors unused to Japan's left-hand traffic, while the light steering makes every hairpin manageable.

Mountains & Onsen

SUV

Confident on Izu Highland Passes
5
3
Auto

An SUV is the smart choice for reaching elevated onsen villages such as Amagi-Yugashima and the forested interior roads above Ito. Higher ground clearance copes with potholes, leaf debris and occasional light snow in winter around Mount Omuro. The raised driving position gives better views over the lush Amagi mountain valleys and helps when reversing into small onsen ryokan car parks. Generous boot space swallows luggage, hiking gear and onsen goody bags for a multi-stop itinerary.

Family Touring

Van

Roomy Comfort for Group Getaways
7
4
Auto

A compact MPV or small van is ideal for British families or small groups exploring the Izu Peninsula together with luggage. Sliding doors and a tall cabin make it easy to load children, pushchairs and coolers for beach days at Usami or Osezaki. Climate-controlled comfort suits the humid Japanese summer, while the elevated seat position keeps everyone relaxed on long transfers to Atami or the Izu Highlands. Automatic transmission and good visibility reduce left-hand driving stress for visitors.

Ito Station Car Rentals: Real Ratings from Verified Travellers

Discover genuine car hire experiences near Ito Station. See honest ratings from real travellers to book with confidence.

Rental companyRatingAvg. Daily RatePickup Method/DistanceSecurity depositAccepts Debit CardsKey Advantages
Nissan
1.5
200+ reviews
$122242 ft from Ito Station-
  • Friendly and professional staff
  • Low running costs
  • Good service experience

*Rating and review data are sourced from Trustpilot. Policy details may vary by location and vehicle type. Please confirm at the time of booking.

Data source: QEEQ Car Rental
Last updated: Jun. 11 2026
Essential Rental Hub
Everything you need to know before you drive off. Select a topic to get the full brakdown.
A Comprehensive Guide to Refuelling in Japan
This guide offers essential tips for navigating petrol stations in Japan, covering self-service and full-service options, payment methods, and fuel types.
View details

Platform Insights

Car Rental Expert Advice

By QEEQ Platform Expert Team

Expertise Metrics

Platform Recognition

Asia's Best Car Rental Booking Website 2023&2024

Booking Volume

Review Quality

10,000+ verified 5-star reviews

Market Experience

Data Authority

Expertise Verification

QEEQ data verified against local official data sources

Key Expert Insights

Platform Analysis

"Train stations dominate with 55-65% market share in Ito, led by Ito Station at 45-50%. Airport pickups account for only 10-15%, primarily serving Shizuoka Airport visitors."

Booking Patterns

"Compact cars lead at 35-40%, followed by minivans at 25-30% and SUVs at 18-22%. Summer bookings surge 60-70% above winter levels, with peak months commanding 50-60% premium."

Customer Pain Points

"48-52% of customers report concerns about hidden fees including young driver surcharges and fuel policy confusion, making this the predominant pain point."

Data Sources

  • QEEQ internal booking databse
  • Shizuoka Prefecture Tourism Statistics
  • Japan Tourism Agency - Izu Peninsula Visitor Survey
  • JNTO (Japan National Tourism Organization)
  • Statista - Japan Car Rental Market
  • IMARC Group - Japan Car Rental Market Report
  • Japan Car Rental Association (JARC)
  • Yano Research Institute - Rental Car Market
  • Japan Tourism Agency Consumer Survey 2024-2025
  • J.D. Power Japan Rental Car Satisfaction Study
  • Consumer Affairs Agency Japan

Ito Car Rental Guide

Essential driving FAQ for exploring Japan's Izu Peninsula from Ito

Can I drive in Ito with my foreign licence, or do I need an International Driving Permit?
You'll need an International Driving Permit (IDP) alongside your original licence. An IDP costs around £5-10 and is valid for one year. You cannot drive in Japan on a foreign licence alone, regardless of length of stay. Apply before departure through your national automobile association.
Japan drives on the left—will I struggle on Izu's mountain roads?
Yes, Japan drives on the left. The Izu Peninsula around Ito features winding mountain roads with sharp blind corners and occasional single-lane bridges. Take extra care on Routes 135 and 136—reduce speed before bends and use your horn sparingly on blind corners to alert oncoming traffic.
How do I pay for toll roads? Do I need an ETC device?
Most rental cars come with an ETC card (around ¥300-500/day rental). The Izu Expressway from Tokyo to Ito costs roughly ¥2,500-3,000. Without ETC, you pay at toll booths with cash or credit card. An ETC device saves significant time but ensure your rental includes one.
Do I need winter tyres for Ito in winter, and are snow chains necessary?
From December to February, snow is common in the higher elevations of Izu. Many rental companies offer winter tyres for ¥1,500-2,500/day. Snow chains are rarely required for main roads but are recommended if travelling toward Lake Higashiyama or Mount Amagi. Check your rental agreement explicitly.
Is parking in Ito city centre expensive, and where can I park for free?
City centre car parks charge ¥200-400 per 30 minutes. Ito Station area has several toll car parks (¥200-300/30 mins). For free parking, head to the coastal roads near Café Street and Negishi Sanchōme—many small lots are free for up to 2 hours.
Are there petrol stations near Ito, and do I need to refill before returning the car?
Petrol stations are plentiful along the coast and near Ito Station. Most accept credit cards. Rental cars typically run on regular gasoline (regular). Return the car with a full tank to avoid refuelling charges (often ¥200-400 more than pump price). Near the Ito Station, tryENEOS or Idemitsu—both have English signage.

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Asia's Best Car Rental Booking Website 2025

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Asia's Best Car Rental Booking Website 2024

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Asia's Best Car hire Booking Website 2023

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Asia's Best Car hire Booking Website 2022

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Best Car hire Platform Partner 2022 OF ABG

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Business Excellence Awards 2024

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The Magellan Awards in Car hire Service Category

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The Travolution Awards for Best On the Road

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