
Explore Ito & The Izu Peninsula: Car Hire from Ito Station
The easiest way for UK travellers to explore the stunning Izu Peninsula.



Hire a Car in Ito and Cruise the Izu Peninsula Coastline
Compare our most popular rental picks collected at Ito Station for scenic coastal drives, mountain onsen escapes and relaxed town exploring. View more recommended vehicles nearby.
Coastal Roads
Small

5
2
AutoA small car handles the narrow, twisting lanes of the Izu coast with confidence, especially around Jogasaki Coast and the road to Shirahama. Tight one-lane sections and limited passing points on Route 135 are far less stressful at the wheel of a compact. Fuel stays cheap for long loop days from Ito to Shimoda, and parking in the town centre is much easier in a small hatchback. Automatic transmission suits British visitors unused to Japan's left-hand traffic, while the light steering makes every hairpin manageable.
Mountains & Onsen
SUV

5
3
AutoAn SUV is the smart choice for reaching elevated onsen villages such as Amagi-Yugashima and the forested interior roads above Ito. Higher ground clearance copes with potholes, leaf debris and occasional light snow in winter around Mount Omuro. The raised driving position gives better views over the lush Amagi mountain valleys and helps when reversing into small onsen ryokan car parks. Generous boot space swallows luggage, hiking gear and onsen goody bags for a multi-stop itinerary.
Family Touring
Van

7
4
AutoA compact MPV or small van is ideal for British families or small groups exploring the Izu Peninsula together with luggage. Sliding doors and a tall cabin make it easy to load children, pushchairs and coolers for beach days at Usami or Osezaki. Climate-controlled comfort suits the humid Japanese summer, while the elevated seat position keeps everyone relaxed on long transfers to Atami or the Izu Highlands. Automatic transmission and good visibility reduce left-hand driving stress for visitors.
Choose Your Ride
Find the perfect vehicle for your trip. Compare options below.


Nissan Dayz
4
1
4
Auto

Nissan X-Trail
5
3
4
Auto

Nissan Serena
8
3
4
AutoIto Station Car Rentals: Real Ratings from Verified Travellers
Discover genuine car hire experiences near Ito Station. See honest ratings from real travellers to book with confidence.
| Rental company | Rating | Avg. Daily Rate | Pickup Method/Distance | Security deposit | Accepts Debit Cards | Key Advantages |
|---|---|---|---|---|---|---|
![]() | 1.5 200+ reviews | $122 | 242 ft from Ito Station | - |
|
*Rating and review data are sourced from Trustpilot. Policy details may vary by location and vehicle type. Please confirm at the time of booking.
Platform Insights
Car Rental Expert Advice
By QEEQ Platform Expert Team
Expertise Metrics
Platform Recognition
Asia's Best Car Rental Booking Website 2023&2024
Booking Volume
Review Quality
10,000+ verified 5-star reviews
Market Experience
Data Authority
Expertise Verification
QEEQ data verified against local official data sources
Key Expert Insights
Platform Analysis
"Train stations dominate with 55-65% market share in Ito, led by Ito Station at 45-50%. Airport pickups account for only 10-15%, primarily serving Shizuoka Airport visitors."
Booking Patterns
"Compact cars lead at 35-40%, followed by minivans at 25-30% and SUVs at 18-22%. Summer bookings surge 60-70% above winter levels, with peak months commanding 50-60% premium."
Customer Pain Points
"48-52% of customers report concerns about hidden fees including young driver surcharges and fuel policy confusion, making this the predominant pain point."
Data Sources
- QEEQ internal booking databse
- Shizuoka Prefecture Tourism Statistics
- Japan Tourism Agency - Izu Peninsula Visitor Survey
- JNTO (Japan National Tourism Organization)
- Statista - Japan Car Rental Market
- IMARC Group - Japan Car Rental Market Report
- Japan Car Rental Association (JARC)
- Yano Research Institute - Rental Car Market
- Japan Tourism Agency Consumer Survey 2024-2025
- J.D. Power Japan Rental Car Satisfaction Study
- Consumer Affairs Agency Japan
Ito Car Rental Guide
Essential driving FAQ for exploring Japan's Izu Peninsula from Ito
QEEQ Platform Awards
Recognized globally for excellence in car rental booking services and customer satisfaction.

Asia's Best Car Rental Booking Website 2025

Asia's Best Car Rental Booking Website 2024

Asia's Best Car hire Booking Website 2023

Asia's Best Car hire Booking Website 2022

Best Car hire Platform Partner 2022 OF ABG

Business Excellence Awards 2024

The Magellan Awards in Car hire Service Category

The Travolution Awards for Best On the Road
Recommended by our customers
Trusted by customers worldwide and we're always working to improve.
