It's actually a subsidiary of Hertz, and the counter is Hertz. There's a clear sign indicating UnionPay is accepted, but the card didn't work. They claimed it was our problem. We called the bank, which confirmed it was their machine's issue. Then they aggressively pushed their own insurance. Even after showing our pre-purchased full coverage from the rental platform, they didn't acknowledge it and forced us to buy their $2000 insurance. To avoid ruining our trip, we had to buy it, which practically offered no coverage at all. The car pickup process was very casual, took at most 10 minutes. Thankfully, we had read reviews advising to take detailed photos of any minor damages, which we did. The return inspection felt like they were checking if their wife was a virgin—extremely thorough, inspecting tires, the underside, the roof—it took almost 30 minutes. There are many police in Morocco. Just remember the saying 'poor mountains and bad waters make bad people.' They'll scam you without hesitation. Do not speed, always stay under the limit. They especially target Chinese. Some might negotiate while others are very strict. After this experience, I will never visit such a country again in my life. I hope the rental platform will ensure thorough inspections or set up dedicated counters in Morocco.