As promised

The rental area is very spacious with hardly any people, no lines. I was assisted by a Latino elderly man, whose attitude was mediocre.

They kept pushing upsells—insurance, car upgrades, fuel fees, etc. I was talked into buying additional insurance by the front desk, even though it was only around 100 dollars, it was quite annoying. I thought the insurance included in my order was comprehensive, but their 'full insurance' was actually just an extra coverage similar to full insurance in other rentals. In the end, Alamo added another super coverage. This was the third Alamo I encountered during my trip at San Francisco airport, the previous two didn't ask these questions. Overall, the worst experience of this trip!

Great car, easy return, no lines

Clear handover process, quick return, and honest service.

Overall it's quite good, with a competitive price. They didn't push any extra items when picking up the car. Since I was planning a road trip, I opted for roadside assistance at $5 per day, which is reasonable. Alamo is quite friendly about opting out of certain charges, like crossing the Golden Gate Bridge (north to south); if you pay online yourself, you can automatically opt-out of Alamo’s charges without contacting them. Picking up a car at San Francisco airport was quite intense, it felt like there were more people than cars, and you had to grab one as soon as it appeared.