The staff was very friendly and kept suggesting an upgrade. You can negotiate prices too. However, the car was too large to drive comfortably in the UK.

Average attitude

There is a free shuttle bus from the airport, but the pick-up point at London Heathrow Airport was hard to find, and we had to wait a long time for the Europcar shuttle. The rental office is quite far from the airport. The car pickup was smooth overall; we booked an Audi A4 but received a Mercedes C-Class. The staff didn't try to upsell anything, but they also didn't provide detailed information on driving rules and other considerations.

The pick-up and drop-off speed was very fast, staff were very professional. Right turn after exiting T4, there's a dedicated car to pick up customers. Immediate service, very pleasant experience

The counter staff member was very efficient and well trained but the offer of an insurance at "only" twenty pounds per day was frankly astonishing and insulting. This is a very unpleasant "rip-off" practice at car rental offices always but this price was exceptionally brazen.