They still try to upsell some items, like upgrading the car model or promoting insurance options.

Please see above. Car had many faults. The dent should be fixed before being rented again.

Excellent as usual.

I was given the option for an upgrade with my Europcar Privilege card. Pick-up location at London Heathrow is via free shuttle service.

Easy booking process and simple to compare offers across rental companies.

Muhammed was very friendly and helpful. He recommended us a better car option that can suit our needs. I am extremely pleased with the service. However, I faced difficulty in the beginning trying to figure out how to operate the vehicle and the GPRS. I suggest there must be a car instruction manual provided to customers especially those coming from left hand drive countries. It will be very beneficial indeed..

Like: Efficient and good selection of cars.
Dislike: Given option of type of cars